UFCo Pictures? Who could help? Advertisement, banana cruise and bananaland
I am a student from Geneva's University, analyzing UFCo' politic about banana's advertisement in United States. How UFCo succeed in promoting banana in United States, becoming a popular fruit.
Who would have some information about this "advertisement" politic? And have pictures of this promotion? Also about cruises on banana ships and bananland?
I know that start of XXth century, it was first Minor Cooper who promoted the banana, and then Mr. Zemurray helped by Mr. Bernays who had an active promotion of the banana, such as inventing character "Chiquita banana".
Thank you in advance to everyone who would have any information on this topic (promotion of banana : advertisement in USA and elsewhere, and banana cruise, etc.).
Re: UFCo Pictures? Who could help? Advertisement, banana cruise and bananaland
Bonjour Anne Marie,
Read the book by Rich Cohen "The Fish that Ate the Whale" it has a good bibliography. There's lots of info on UFC's advertising, etc. so carefully review every page of the Historical Society website, and check the bibliography I mentioned at the start. I think Marcelo Bucheli is too busy to answer these posts. Bonne chance!
Manuel Knight a Washington DC