My son only eats while watching television. He refuses to sit down on a table and eat. I find it id difficult to break this cycle. Any tips?

Bit vague on the details, how old is he? what tv progs does he watch? do you eat as a family or all separate? trick is to explore avenues not yet visited and not only once. Yes I know you may feel like your the one doing the hard work, but is your son's hapiness worth it?